Apple’s iPhone 16 family, launched last month, has introduced several new features, one of the most notable being the new Camera Control button, which Apple humorously refuses to refer to as a button.
The company is so proud of this feature that it has released a new ad focusing solely on the Camera Control button, highlighting its various functionalities. Users can utilize the Camera Control to manage the camera settings by swiping over the button, allowing them to adjust the zoom level, take photos by pressing it, change tones, and adjust exposure for their shots.
The slogan for the ad, “never miss a shot,” emphasizes the convenience this feature offers. Interestingly, the ad focuses exclusively on the iPhone 16 Pro, even though all four models in the iPhone 16 lineup are equipped with the Camera Control button. At the end of the ad, the T-Mobile logo appears, suggesting a collaboration, despite the ad being posted on Apple’s official YouTube channel.
For more detailed information on the newly released iPhone models, you can check out the reviews for the iPhone 16, iPhone 16 Pro, iPhone 16 Plus, and iPhone 16 Pro Max.